The “web log” shortened into the term “blog” is a type of website where individual users can post their thoughts and feelings freely before a virtual audience. Google has set up sites such as blogsearch.google.com where users can use the site to channel them to blogs on various topics and recent news. Blogs have set a new trend in social media where everyone can be a critic, gaining satisfaction from publishing their views, opinions, and product reviews.
Google’s website to search for blogs separates queries by subject, hot topics, and recent posts allowing users to browse various posts as well as subscribe to specific blogs. This blog search engine is essentially a hub for organizing blogs that also provides as a way for one-step look at the current news and gossip. The links to top videos from Youtube and other user generated content sites show a sign of the times and point to the fact that no one wants to be out of the loop. News updates are updated by the second and just as quickly as news happens in politics, entertainment, sports, business, or countless other subjects, bloggers write their opinions and readers comment on them.
One of the main functions of blogs is to create an outlet for millions to share their opinions on any subject which they feel inclined. This gives bloggers a sense of power, commanding the attention of others who they desire to influence. They may be seeking to rally support, gain sympathy, or call others to action through their blogs. Blogging, which is also a verb, has become a phenomenon in social media that meets human instinct to express opinion and share insights. This basic human need is met by the virtual world, existing as a limitless forum. The experience that blogging sites create is one that allows all types of users to interact either as a writer, reader, or commenter.
Sites like blogsearch.google.com turn up interesting finds for blogs, especially in the realm of pop culture. For example, a search on the hot topic pop star Miley Cyrus, brings up extremely opinionated blogs on star news. Blogs such as PopEater.com and The Blemish express racy new information on what the supposed truth is about Miley Cyrus and also express strong opinions attacking the young singer. The validity of such news seems questionable, yet I feel like many gossip hungry readers probably find great entertainment from viewing such Hollywood following blogs.
Marketers who are doing research on topics, trends, or forecasts can use blog searching sites to find not only current opinions, but news on technology advancements and other relative stories. For example, a search for “Holiday Shopping” on blogsearch.google.com produces insight into the predictions for this season’s shopping behaviors as well as guides for shopping deals. There is a wide range of results from different blog sites that provides a great deal of insight into the topic that would not have been located from a narrow search. Since bloggers have such varying interests and specialties, a social media outlet that compiles many blog sites on one search engine, a lot of ground can be covered in just one search. In fact, the user gets the benefit of skimming through blogs and getting the highlights of all the current opinions and aspects of the topic.
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